COURSE CONTENT

Session 1 Establishing the Basics of who you are, what you do, for whom and why?

29^th July 2026 7-9pm UK time

1. Ground your Vision in Service – understand your WHY?
2. Map the Landscape – who are your community?
3. Start with a realistic assessment of who can pay and who needs your services?
4. Map your Kindred practitioners – competitiveness is not the doula-way
5. What do you offer? What are your “products and services”?

Session 2 Orientating Yourself towards Entrepreneurship

12^th August 2026 7-9pm UK time

6. Setting out: Name yourself and also separate personal from business
7. Review your personal financial needs and identify how much you need to Net
8. Identify your business running costs both fixed and variable – to give you a Gross income target
9. Use your Gross income target to determine your minimum price per hour or per product
10. Familiarise yourself with your legal obligations; sole trader, limited company, social enterprise or charity / CIO

Session 3 Customer Relationship Management AKA the Money Pipeline

3^rd September 2026 7-9pm UK time

11. Create a Customer Relationship Management (CRM) pathway plan

Session 4 Financial Forecasting AKA falling in love with Excel as a Visioning Tool

9^th September 2026 7-9pm UK time

12. Create a Financial Forecast as the foundation for your business plan
13. Map out your product, customer base, route to visibility and CRM alongside your financial forecast to produce a Business Plan
14. Keep clear and accurate records of the time you spend on the business and your income and expenditure
15. If you are a sole trader deriving most of your income from this work or any other legal from eg limited co, cic or cio – definitely consider a good accountant to be an important business expense

Session 5 Discipline and Trustworthiness

16^th September 2026 7-9pm UK time

16. Show up for your business, allocate dedicated business hours and BE there
17. If you hold debt or if you are at risk of incurring debt due to chronic underearning then consider attending Business Debtors Anonymous meetings online for peer to peer, no fees, group support to run a spiritually sustainable business
18. Forms of investment
19. Demonstrating Social Benefit
20. Policies and Protocols; also good business etiquette

Session 6 Making Peace with Profit in Sustainable Business FINAL SESSION

7^th October 2026 7-9pm UK time

21. Beware grant funding! Strive to be profitable in order to be sustainable
22. Profit is not the same thing as capitalism